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f　the　market；　which　is　emotion　driven；　the　Tickle　Me　Elmo　doll　during　Christmas　1996　is　a　case　of　a　technical　or　emotion…driven　market。　The　other　market　factor　is　the　〃fundamental〃　or　the　economic　sense　of　an　investment。　Does　an　investment　make　sense　or　does　it　not　make　sense　based　on　the　current　market　conditions。
Many　people　think　the　concepts　of　investing　and　understanding　the　market　are　too　plex　for　kids。　They　fail　to　see　that　kids　know　those　subjects　intuitively。　For　those　not　familiar　with　the　Elmo　doll；　it　was　a　Sesame　Street　character　that　was　highly　touted　to　the　kids　just　before　Christmas。　Most　all　kids　wanted　one；　and　put　it　at　the　top　of　their　Christmas　list。　Many　parents　wondered　if　the　pany　intentionally　held　the　product　off　the　market；　while　continuing　to　advertise　it　for　Christmas。　A　panic　set　in　due　to　high　demand　and　lack　of　supply。　Having　no　dolls　to　buy　in　the　stores；　scalpers　saw　an　opportunity　to　make　a　small　fortune　from　desperate　parents。　The　unlucky　parents　who　did　not　find　a　doll　were　forced　to　buy　another　toy　for　Christmas。　The　incredible　popularity　of　the　Tickle　Me　Elmo　doll　made　no　sense　to　me；　but　it　serves　as　an　excellent　example　of　supply　and　demand　economics。　The　same　thing　goes　on　in　the　stock；　bond；　real　estate　and　baseball…card　markets。

No。　4　is　the　law。　For　instance；　utilizing　a　corporation　wrapped　around　the　technical　skills　of　accounting；　investing　and　markets　can　aid　explosive　growth。　An　individual　with　the　knowledge　of　the　tax　advantages　and　protection　provided　by　a　corporation　can　get　rich　so　much　faster　than　someone　who　is　an　employee　or　a　small…business　sole　proprietor。　It's　like　the　difference　between　someone　walking　and　someone　flying。　The　difference　is　profound　when　it　es　to　long…term　wealth。

1。　Tax　advantages：　A　corporation　can　do　so　many　things　that　an　individual　cannot。　Like　pay　for　expenses　before　it　pays　taxes。　That　is　a　whole　area　of　expertise　that　is　so　exciting；　but　not　necessary　to　get　into　unless　you　have　sizable　assets　or　a　business。
Employees　earn　and　get　taxed　and　they　try　to　live　on　what　is　left。　A　corporation　earns；　spends　everything　it　can；　and　is　taxed　on　anything　that　is　left。　It's　one　of　the　biggest　legal　tax　loopholes　that　the　rich　use。　They're　easy　to　set　up　and　are　not　expensive　if　you　own　investments　that　are　producing　good　cash　flow。　For　example；　by　owning　your　own　corporation　…　vacations　are　board　meetings　in　Hawaii。　Car　payments；　insurance；　repairs　are　pany　expenses。　Health　club　membership　is　a　pany　expense。　Most　restaurant　meals　are　partial　expenses。　And　on　and　on　…　but　do　it　legally　with　pre…tax　dollars。

2。　Protection　from　lawsuits。　We　live　in　a　litigious　society。　Everybody　wants　a　piece　of　your　action。　The　rich　hide　much　of　their　wealth　using　vehicles　such　as　corporations　and　trusts　to　protect　their　assets　from　creditors。　When　someone　sues　a　wealthy　individual　they　are　often　met　with　layers　of　legal　protection；　and　often　find　that　the　wealthy　person　actually　owns　nothing。　They　control　everything；　but　own　nothing。　The　poor　and　middle　class　try　to　own　everything　and　lose　it　to　the　government　or　to　fellow　citizens　who　like　to　sue　the　rich。　They　learned　it　from　the　Robin　Hood　story。　Take　from　the　rich；　give　to　the　poor。
It　is　not　the　purpose　of　this　book　to　go　into　the　specifics　of　owning　a　corporation。　　But　I　will　say　that　if　you　own　any　kind　of　legitimate　assets；　I　would　consider　finding　out　more　about　the　benefits　and　protection　offered　by　a　corporation　as　soon　as　possible。　There　are　many　books
written　on　the　subject　that　will　detail　the　benefits　and　even　walk　you　through　the　steps　necessary　to　set　up　a　corporation。　One　book　in　particular；　Inc。　and　Grow　Rich　provides　a　wonderful　insight　into　the　power　of　personal　corporations。
Financial　IQ　is　actually　the　synergy　of　many　skills　and　talents。　But　I　would　say　it　is　the　bination　of　the　four　technical　skills　listed　above　that　make　up　basic　financial　intelligence。　If　you　aspire　to　great　wealth；　it　is　the　bination　of　these　skills　that　will　greatly　amplify　an　individual's　financial　intelligence。

In　summary

The　Rich　People　With　Corporations The　People　Who　Work　for　Corporations
1。　Earn　 1。　Earn
2。　Spend　 2。　Pay　Taxes
3。　Pay　Taxes　 3。　Spend

As　part　of　your　overall　financial　strategy；　we　strongly　remend　owning　your　own　corporation　wrapped　around　your　assets。

CHAPTER　SIX　
Lesson　Five：The　Rich　Invent　Money

Last　night；　I　took　a　break　from　writing　and　watched　a　TV　program　on　the　history　of　a　young　man　named　Alexander　Graham　Bell。　Bell　had　just　patented　his　telephone；　and　was　having　growing　pains　because　the　demand　for　his　new　invention　was　so　strong。　Needing　a　bigger　pany；　he　then　went　to　the　giant　at　that　time；　Western　Union；　and　asked　them　if　they　would　buy　his　patent　and　his　tiny　pany。　He　wanted　100；000　for　the　whole　package。　The　president　of　Western　Union　scoffed　at　him　and　turned　him　down；　saying　the　price　was　ridiculous。　The　rest　is　history。　A　multi…billion…dollar　industry　emerged；　and　AT&T　was　born。
The　evening　news　came　on　right　after　the　story　of　Alexander　Graham　Bell　ended。　On　the　news　was　a　story　of　another　downsizing　at　a　local　pany。　The　workers　were　angry　and　plained　that　the　pany　ownership　was　unfair。　A　terminated　manager　of　about　45　years　of　age　had　his　wife　and　two　babies　at　the　plant　and　was　begging　the　guards　to　let　him　talk　to　the　owners　to　ask　if　they　would　reconsider　his　termination。　He　had　just　bought　a　house　and　was　afraid　of　losing　it。　The　camera　focused　in　on　his　pleading　for　all　the　world　to　see。　Needless　to　say；　it　held　my　attention。
I　have　been　teaching　professionally　since　1984。　　It　has　been　a　great　experience　and　rewarding。　It　is　also　a　disturbing　profession；　for　I　have
taught　thousands　of　individuals　and　I　see　one　thing　in　mon　in　all　of　us；　myself　included。　We　all　have　tremendous　potential；　and　we　all　are　blessed　with　gifts。　Yet；　the　one　thing　that　holds　all　of　us　back　is　some　degree　of　self…doubt。　It　is　not　so　much　the　lack　of　technical　information　that　holds　us　back；　but　more　the　lack　of　self…confidence。　Some　are　more　affected　than　others。
Once　we　leave　school；　most　of　us　know　that　it　is　not　as　much　a　matter　of　college　degrees　or　good　grades　that　count。　In　the　real　world　outside　of　academics；　something　more　than　just　grades　is　required。　I　have　heard　it　called　〃guts；〃　〃chutzpah；〃　〃balls；〃　〃audacity；〃　〃bravado；〃　〃cunning；〃　〃daring；〃　〃tenacity〃　and　〃brilliance。〃　This　factor；　whatever　it　is　labeled；　ultimately　decides　one's　future　much　more　than　school　grades。
Inside　each　of　us　is　one　of　these　brave；　brilliant　and　daring　characters。　There　is　also　the　flip　side　of　that　character：　people　who　could　get　down　on　their　knees　and　beg　if　necessary。　After　a　year　in　Vietnam；　as　a　Marine　Corps　pilot；　I　intimately　got　to　know　both　of　those　characters…inside　of　me。　　One　is　not　better　than　the　other。
Yet；　as　a　teacher；　I　recognized　that　it　was　excessive　fear　and　self…doubt　that　were　the　greatest　detractors　of　personal　genius。　　It　broke　my　heart　to　see　students　know　the　answers；　yet　lack　the　courage　to　act　on　the　answer。　Often　in　the　real　world；　it's　not　the　smart　that　get　ahead　but　the　bold。
In　my　personal　experience；　your　financial　genius　requires　both　technical　knowledge　as　well　as　courage。　If　fear　is　too　strong；　the　genius　is　suppressed。　In　my　classes　I　strongly　urge　students　to　learn　to　take　　　　　　　？risks；　to　be　bold；　to　let　their　genius　convert　that　fear　into　power　and　brilliance。　It　works　for　some　and　just　terrifies　others。　I　have　e　to　realize　that　for　most　people；　when　it　es　to　the　subject　of　money；　they　would　rather　play　it　safe。　I　have　had　to　field　questions　such　as：　Why　take　risks？　Why　should　I　bother　developing　my　financial　IQ？　Why　should　I　bee　financially　literate？
And　I　answer；　〃Just　to　have　more　options。〃
There　are　huge　changes　up　head。　Just　as　I　started　with　the　story　of　the　young　inventor　Alexander　Graham　Bell；　in　the　ing　years　there　will　be　more　people　just　like　him。　There　will　be　a　hundred　people　like　Bill　Gates　and　hugely　successful　panies　like　Microsoft　created　every　year；　all　over　the　world。　And　there　also　will　be　many　more　bankruptcies；　layoffs　and　downsizing。
So　why　bother　developing　your　financial　IQ？　No　one　can　answer　that　but　you。　Yet；　I　can　tell　you　why　I　myself　do　it。　　I　do　it　because　it　is　the　most　exciting　time　to　be　alive。　I'd　rather　be　weling　change　than　dreading　change。　　I'd　rather　be　excited　about　making　millions　than　worrying　about　not　getting　a　raise。　This　period　we　are　in　now　is　a　most　exciting　time；　unprecedented　in　our　world's　history。　Generations　from　now；　people　will　look　back　at　this　period　of　time　and　remark　at　what　an　exciting　era　it　must　have　been。　It　was　the　death　of　the　old　and　birth　of　the　new。　It　was　full　of　turmoil　and　it　was　exciting。
So　why　bother　developing　your　financial　IQ？　Because　if　you　do；　you　will　prosper　greatly。　And　if　you　don't；　this　period　of　time　will　be　a　frightening　one。　It　will　be　a　time　of　watching　people　move　boldly　forward　while　others　cling　to　decaying　life　rings。
Land　was　wealth　300　years　ago。　So　the　person　who　owned　the　land　owned　the　wealth。　Then；　it　was　factories　and　production；　and　America　rose　to　dominance。　The　industrialist　owned　the　wealth。　Today；　it　is　information。　And　the　person　who　has　the　most　timely　information　owns　the　wealth。　The　problem　is；　information　flies　all　around　the　world　at　the　speed　of　light。　The　new　wealth　cannot　be　contained　by　boundaries　and　borders　as　land　and　factories　were。　The　changes　will　be　faster　and　more　dramatic。　There　will　be　a　dramatic　increase　in　the　number　of　new　multimillionaires。　There　also　will　be　those　who　are　left　behind。
Today；　I　find　so　many　people　struggling；　often　working　harder；　simply　because　they　cling　to　old　ideas。　They　want　things　to　be　the　way　they　were；　they　resist　change。　　I　know　people　who　are　losing　their　jobs　or　their　houses；　and　they　blame　technology　or　the　economy　or　their　boss。　Sadly　they　fail　to　realize　that　they　might　be　the　problem。　Old　ideas　are　their　biggest　liability。　　It　is　a　liability　simply　because　they　fail　to　realize　that　while　that　idea　or　way　of　doing　something　was　an　asset　yesterday；　yesterday　is　gone。
One　afternoon　I　was　teaching　investing　using　a　board　game　I　had　invented；　CASHFLOW；　as　a　teaching　tool。　A　friend　had　brought　someone　along　to　attend　the　class。　This　friend　of　a　friend　was　recently　divorced；　had　been　badly　burned　in　the　divorce　settlement；　and　was　now　searching　for　some　answers。　Her　friend　thought　the　class　might　help。
The　game　was　designed　to　help　people　learn　how　money　works。　In　playing　the　game；　they　learn　about　the　interaction　of　the　ine　statement　with　the　balance　sheet。　They　learn　how　〃cash　flows〃　between
the　two　and　how　the　road　to　wealth　is　through　striving　to　increase　your　monthly　cash　flow　from　the　asset　column　to　the　point　that　it　exceeds　your　j　monthly　expenses。　Once　you　acplish　this；　you　are　able　to　get　out　of　the　〃Rat　Race〃　and　out　onto　the　〃Fast　Track〃。
As　I　have　said；　some　people　hate　the　game；　some　love　it；　and　others　miss　the　point。　This　woman　missed　a　valuable　opportunity　to　learn　something。　In　the　opening　round；　she　drew　a　〃doodad〃　card　with　the　boat　on　it。　At　first　she　was　happy。　　〃Oh；　I've　got　a　boat。〃　Then；　as　her　friend　tried　to　explain　how　the　numbers　worked　on　her　ine　statement　and　balance　sheet；　she　got　frustrated　because　she　〃had　never　liked　math。　The　rest　of　her　table　waited　while　her　friend　continued　explaining　the　relationship　between　the　ine　statement；　balance　sheet　and　monthly　cash　flow。　　Suddenly；　when　she　realized　how　the　numbers　worked；　it　dawned　on　her　that　her　boat　was　eating　her　alive。　Later　on　in　the　game；　she　was　also　〃downsized〃　and　had　a　child。　It　was　a　horrible　game　for　her。
After　the　class；　her　friend　came　by　and　told　me　that　she　was　upset。　She　had　e　to　the　class　to　learn　about　investing　and　did　not　like　the　idea　that　it　took　so　long　to　play　a　silly　game。
Her　friend　attempted　to　tell　her　to　look　within　herself　to　see　if　the　game　〃reflected〃　on　herself　in　any　way。　With　that　suggestion；　the　woman　demanded　her　money　back。　She　said　that　the　very　idea　that　a　game　could　be　a　reflection　of　her　was　ridiculous。　Her　money　was　promptly　refunded　and　she　left。
Since　1984；　I　have　made　millions　simply　by　doing　what　the　school　system　does　not。　In　school；　most　teachers　lecture。